How To Write a Good Property Listing

With hundreds of homes being listed for rent every day, the rental market is more competitive than ever before. If you want your property to get more visibility, increasing the chances of finding great renters quickly, you need to know how to correctly advertise your rental. 

One of the keys to a successful rental property marketing campaign is knowing how to write a great property listing. This is the best chance to make your rental stand out from the rest and attract as many renters as possible.

However, writing a good listing can be tricky. Luckily, the experts at TrueNest Property Management have written this guide to help you. Keep reading for our best tips for writing a great listing for your rental property.

Top Tips to Write a Great Rental Property Listing

Nowadays, most renters look for accommodation online. With hundreds of new listings being posted every day, it can be extremely challenging to attract potential tenants. Moreover, if your property listing is lacking, it’ll be even harder to fill your vacancies. That’s why you should keep the following things in mind when writing a real estate listing.

1. Define Your Target Audience

You should think of your listing as the first step in your rental marketing campaign. Just like in any other advertising campaign, you’ll need to take the time to get to know your target audience. If you understand what renters are looking for, it’ll be easier to write an attractive headline and description.

For example, if your target demographic is families, you can highlight features such as a spacious backyard, proximity to schools, and family-friendly amenities in the vicinity. On the other hand, if you’re catering to young professionals, you should emphasize the property’s nearness to public transportation hubs, dining options, and vibrant nightlife. 

Just remember to avoid using language that could be considered discriminatory. Using sentences such as “no children” or “Christian neighborhood” in your listing would be a breach of the Fair Housing Act, which can have serious legal repercussions. 

2. Write an Attractive Headline

The headline of your listing is the first point of contact with prospective renters. If the headline is dull, potential tenants will be more likely to forgo your listing.

You can write a great headline by highlighting the most compelling features of your property. Whether it’s a spacious backyard, stunning views, or a central location, you want tenants to know what makes your rental special from the get-go.

To get your headline, simply try to describe what makes your rental unique in one sentence. “Spacious City-View Condo” or “Charming Family Home with Private Pool” are good examples to follow. 

3. Write an Engaging Description

A good headline can help entice potential renters to delve deeper into your property listing. But all of that is null if your description is bad. For instance, writing a lengthy description can make you lose readers’ attention. On the other hand, a description with very little information can scare prospective tenants away, making them think your listing is a scam. 

A property description should give renters an idea of what your property is like. While that sounds straightforward, there are many ways it can go wrong. Luckily, you can write an engaging rental property description by following the following tips.

• Highlight your property’s unique features first. Selling points like a recently renovated kitchen, a prime location, or nearby amenities can help you attract more potential renters.
• Emphasize the property’s location. Additionally, it’s a good idea to mention some of the area’s biggest selling points, such as nearby schools, parks, shopping centers, and public transportation options.
• Choose your words wisely. Words such as “luxurious,” “renovated,” “one-of-a-kind,” and “well-maintained” are more likely to pique prospective renters’ interest. Moreover, it’s best to steer clear of negative language altogether.
• Clearly state the monthly rent price. When browsing for rentals online, tenants often dismiss those properties outside of their budget. Including the price of rent in your listing can help you avoid deals falling through because the tenant can’t cover rent. 
• Present key information in bullet points. This will make it easier for potential renters to read your listing. Plus, it can help you better highlight your property’s unique features.
• Close with an invitation to reach out. Make sure to add your contact information at the end of the listing and encourage interested renters to reach out to you in case they have any more questions or want to schedule a showing.

5. Include High-Quality Photographs

With the rising number of rental scams posted on real estate websites, most renters tend to ignore property listings without pictures. So, adding photos of your rental is a must when writing a listing.

Moreover, adding high-quality photographs can help your listings stand out from the rest. With good lighting and some practice, you can take professional-looking pictures that showcase your property’s best attributes to entice potential renters to submit an application. You could also make a virtual tour of your rental.

6. Publish Your Property Listing

Once you’ve written your property listing and proofread it several times, you can go ahead and publish it. Don’t be afraid to post it on several real estate websites! This can help you target a larger audience and, thus, increase your chances of finding tenants quickly. 

If you want to increase the visibility of your rental, consider doing some advertising. For instance, you can post the listing on your social media account, craft an ad for your local newspaper, or put up a yard sign. 

Bottom Line

Knowing how to write a good property listing is essential if you’re planning to invest in the real estate market. Whether you’re trying to rent or sell your home, an attractive listing can increase the chances of finding great renters or buyers quickly.

Luckily, writing a good property listing doesn’t have to be overly complicated. If you remember to understand your audience, write an eye-catching headline and an informative description, and add some quality photos, you can rest assured your listing will be successful. 

Do you need further help marketing your Broward County rental property? Contact TrueNest Property Management today! Our team of expert marketers can help you fill your vacancies in no time.